Shore takes charge of GCI in shake-up

Cohn & Wolfe London MD Jonathan Shore has taken up a new role that also puts him in charge of sister WPP agency GCI UK.

He becomes UK CEO of the still-unnamed holding company, created by WPP in the US in April, which straddles just the two agencies globally.

A rumoured global merger between C&W and GCI was again ruled out by all parties this week. Shore will spend half of his time overseeing GCI – while retaining his C&W London role.

Shore dismissed speculation that C&W would require a full-time replacement for him.

Adrian Wheeler, GCI Europe chair and UK CEO, now reports to Shore. 'This [arrangement] is the best thing to happen to GCI UK for years,' Wheeler said.

'C&W has always been constrained [when pitching for] big tenders in Europe. This has been frustrating,' Shore said.

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