He becomes UK CEO of the still-unnamed holding company, created by WPP in the US in April, which straddles just the two agencies globally.
A rumoured global merger between C&W and GCI was again ruled out by all parties this week. Shore will spend half of his time overseeing GCI – while retaining his C&W London role.
Shore dismissed speculation that C&W would require a full-time replacement for him.
Adrian Wheeler, GCI Europe chair and UK CEO, now reports to Shore. 'This [arrangement] is the best thing to happen to GCI UK for years,' Wheeler said.
'C&W has always been constrained [when pitching for] big tenders in Europe. This has been frustrating,' Shore said.
A rumoured global merger between C&W and GCI was again ruled out by all parties this week. Shore will spend half of his time overseeing GCI – while retaining his C&W London role.
Shore dismissed speculation that C&W would require a full-time replacement for him.
Adrian Wheeler, GCI Europe chair and UK CEO, now reports to Shore. 'This [arrangement] is the best thing to happen to GCI UK for years,' Wheeler said.
'C&W has always been constrained [when pitching for] big tenders in Europe. This has been frustrating,' Shore said.
