Internal comms is key, says Burson

Major corporations’ demand for advice on internal comms is likely to drive agency growth more than anything else, according Burson-Marsteller founder Harold Burson, who spoke to PRWeek on a visit from New York last week.

Burson said promoting 'organisational change' was 'a dynamic part of B-M's business right now', accounting for around 12 to 15 per cent of its activity, a figure he expected to grow.

The octogenarian said he had noticed increased recognition client-side 'that employees are a corporation's number one advocate' and 'more attention should be paid to enabling employees to act as spokespeople'.

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