Internal comms is key, says Burson
Major corporations’ demand for advice on internal comms is likely to drive agency growth more than anything else, according Burson-Marsteller founder Harold Burson, who spoke to PRWeek on a visit from New York last week.
The octogenarian said he had noticed increased recognition client-side 'that employees are a corporation's number one advocate' and 'more attention should be paid to enabling employees to act as spokespeople'.
