Ryder Cup host in ‘weekender’ bid

Plunkett Communications is seeking to capitalise on media interest in the golf fest by highlighting facilities such as plush gym K Spa, and even archery and horse riding, as the club bids to pull in year-round business.

The Dublin-based agency is overseeing PR in Ireland and the UK for the elite County Kildare resort. It secured the brief alongside AFA O'Meara Advertising.