Ryder Cup host in ‘weekender’ bid

DUBLIN: The K Club, the luxury golf resort in Ireland that will host the 2006 Ryder Cup, has called in agency backing.

Plunkett Communications is seeking to capitalise on media interest in the golf fest by highlighting facilities such as plush gym K Spa, and even archery and horse riding, as the club bids to pull in year-round business.

The Dublin-based agency is overseeing PR in Ireland and the UK for the elite County Kildare resort. It secured the brief alongside AFA O'Meara Advertising.

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