The Theakston family struck a deal with S&N to regain control in 2003, taking on local agency Green Communication to highlight the brewer's independent status.
After a four-way pitch involving Green, Theakston selected Ram for a retained trade and consumer brief that will see the agency target national, regional and trade press.
Theakston executive director Simon Theakston said Ram was tasked with promoting the brewer's heritage as a purveyor of 'fine ales, good food and good company'.
After a four-way pitch involving Green, Theakston selected Ram for a retained trade and consumer brief that will see the agency target national, regional and trade press.
Theakston executive director Simon Theakston said Ram was tasked with promoting the brewer's heritage as a purveyor of 'fine ales, good food and good company'.
