JCPR beat incumbent Staniforth, Kaizo and Porter Novelli to scoop the account, worth around £500,000 a year in fees.
'Work is under way for the pre-Christmas relaunch of Rosenberg blue cheese and a new Lurpak variant,' said board account director Kim Holliday.
She said Arla would target schools with specially developed initiatives next year.
'Work is under way for the pre-Christmas relaunch of Rosenberg blue cheese and a new Lurpak variant,' said board account director Kim Holliday.
She said Arla would target schools with specially developed initiatives next year.
