3 Monkeys bags Thames Uni brief

Thames Valley University (TVU) has hired Oxfordshire-based 3 Monkeys to oversee a root-and-branch review of its comms arm.

During the three-month project, the team – led by agency chief Angie Moxham – will devise a new comms strategy to help drive student applications for the 2007 intake and beyond.

TVU is the UK's largest tertiary university, offering courses from A-levels to PhDs. It was formed by the merger of Ealing College of Further Education, Thames Valley College and Reading School of Arts and Design.

'TVU has not promoted itself well and is not always first choice like the traditional universities. Yet it is a great feeder into the nursing and midwifery industry, and has other jewels in its crown,' said Moxham.

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