Established in 1951, Elecon Engineering pioneered the manufacture of material handling equipment in India.
Veena Gidwani, chief executive officer, Madison PR said, "Elecon is a professionally managed engineering company. The client, which till now had maintained a low-profile, feels the time is appropriate for exposure (external communication) considering its performance and growth plans."
The mandate for Madison includes corporate PR, financial communication and investor relations, and media relations, focusing on trade media related to the competency of the company. Gidwani reports to managing director Prayasvin Patel and the company's various department heads. Madison PR's senior account manager Andrew Fernandez will head the account.
