Hopkins takes Athena interim director position

Athena Medical PR has called in healthcare comms veteran Tessa Hopkins to the role of interim director.

Hopkins is a former director and healthcare chief at Burson-Marsteller in London. She has also held senior jobs at Merck, Sharp & Dohme (MSD) and the former Glaxo Wellcome.

She is working for Athena following the resignation of director Neil Crump, who has quit to co-found his own agency (PRWeek, 30 September).

Athena MD Cherry Wood said: 'I've known Tessa for many years. She was one of the pioneers to whom we all aspired when we started out in healthcare PR.'

Hopkins has spent the past decade as a director of media training, crisis comms and issues management outfit Lions Den Communications. She will continue in this role, although her
commitments will be scaled back during what will be a six-month secondment to Athena.

Wood is already looking for a full-time replacement for Crump.
Hopkins' PR career began 25 years ago when she joined agency Counsellor. She then spent around four years at B-M before moving to MSD in 1988.

Hopkins met Wood when they worked on the launch of the former Zeneca's migraine drug Zomig eight years ago: Hopkins was freelancing at Hill & Knowlton and Wood was at Zeneca.

Athena clients include Novartis UK and Pfizer UK.

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