Tommy’s secures Jamelia support

Tommy’s has signed up singer Jamelia as the ambassador for its fundraising T-shirt campaign.

The baby charity's T-shirt was launched in the spring by actress Anna Friel, but activity will now be fronted by Jamelia, who is eight months pregnant.

A Tommy's spokesperson said an interview with a national newspaper was being negotiated, and celebrity weekly and parenting press would be covering the story.

The T-shirt was designed by maternity label Séraphine and features a print of an ultrasound scan on the front. The campaign's success means the charity is already planning to commission a design for a new garment next year.

Tommy's is aiming to raise £50,000 through selling the long-sleeved T-shirt at £29. It said that the money will go towards research programmes into the prevention of premature birth, miscarriage and stillbirth.

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