It is promoting the message that volunteers are available to give presentations to schools, businesses and other organisations. It is also leafleting across its network of 181 charity shops.
Thirteen volunteers with public speaking experience are available to give presentations in 22 towns in the Midlands and London as part of a pilot scheme. They will cover the charity's fundraising initiatives through a children's club, raffles and shops, and encourage people to donate and volunteer.
National fundraising manager Paul Wright said: 'We have given talks in the past but haven't been terribly proactive. We've standardised the presentation and we're now recruiting professional speakers.
'The whole thing is moving up a gear from an amateur process to a much more professional one. We are also using telemarketing to target organisations, asking them if they would like a presentation.'
The scheme was likely to be expanded nationwide next year, Wright added.