VisitBritain wins Premiership link
VisitBritain has unveiled a partnership with Premiership football which it hopes will boost visitor numbers from overseas.
The VisitBritain brand stands to profit from positive association with the country's sporting heritage, particularly in the light of success in the Ashes and by London 2012, said corporate press officer Sian Brenchley.
The deal comes at a tough time for British tourism, with visitor numbers and spending down following 7/7.
