DTI lures BTWholesale’s Boughen as head of news

The Department for Trade and Industry (DTI) has hired the former director of comms and public policy at BTWholesale as its head of news.

Aileen Boughen will take up the post on 7 November after an eight-month stint running her own agency, Communicator PR, which targets the professional services sector.

'I liked setting up on my own but this role was too hard to resist. I like working with teams,' she said.

Charged with a team of 17, Boughen will work across a range of controversial topics, such as energy and employment policy, in her first civil service post.

She replaces Mike Snowden who left in January this year (PRWeek, 10 December 2004.)

Boughen joined BTWholesale – the B2B arm of the telecoms company – in 1992 as a senior press officer. She was promoted to director of comms and public policy in 2001 before quitting in December 2004 after 12 years at the company.

During this time she handled comms around the sale and acquisitions of companies overseas and the regulation of the telecoms industry.
'The civil service is new to me but I am hoping to bring experience of the business sector to the role,' Boughen told PRWeek.

At the DTI, Boughen will report to director of strategy and comms Matthew Hilton, who was promoted from the post of private secretary last month (PRWeek, 23 September).

He replaced former director of strategy Geoff Dart and ex-director of comms Sheree Dodd.

Hilton in turn reports to permanent secretary Brian Bender.

Forthcoming legislation on the DTI's slate includes the Work and Families Bill, which will reform arrangements for paternity and maternity leave.

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