US cosmetics brand plans Euro launch

E Funkhouser New York, a US cosmetics brand, this week unveiled the agency backing behind its forthcoming launch this side of the Atlantic.

Seventy Seven PR is co-ordinating a European strategy that it will implement alongside Aurelia PR (for the UK), Boz Communications (Italy) and Loews (Germany).

The brand will launch under the slogan 'Be the star that you are' and is a range of 'professional-grade' cosmetics aimed at the consumer market. It is backed by make-up artist Eddie Funkhouser. The Seventy Seven team is being led by chairman Marc Moninski.

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