The agency is targeting opinion leaders and consumers to boost awareness of Puragen, from US firm Mentor Corporation. It is
also aiming to 'develop a practitioner base'.
Spink was called in after a non-competitive pitch. It is working alongside Resolute Communications, which was hired in May to handle pan-European PR for Puragen (PRWeek, 13 May).
Spink reports to Oxfordshire-based Mentor's UK head of aesthetics Frank Ward, with whom it formerly worked when he was at Sanofi-Aventis and Spink promoted its Newfill and Sculptra products.