GCI will target national and trade media in England. Agency director Rhodri Harries said: 'This is not just about column inches. It is about encouraging and supporting a more entrepreneurial spirit and growth culture in the UK.'
Business Link unit head Mark Turner added: 'The challenge is to build an understanding of what Business Link can offer to a diverse audience, from start- ups to established firms.'
Business Link provides information and support not only to small and medium-sized businesses but also those looking to start up.
The agency review was handled by the Central Office of Information.