Swarovski backs charity

Crystal brand Swarovski has signed a £500,000 three-year deal with Breast Cancer Care that will see it sponsor the charity’s annual ‘London Fashion Show’ on 5 October.

The event's media partners – shopping channel QVC and IPC magazine Woman & Home – will be promoting the Swarovski link.

The crystal firm's stores are set to sell Breast Cancer Care's pink ribbon pins.

The company has also produced a bracelet with a cluster of pink crystals. Of the £20 retail price, £10 is pledged to Breast Cancer Care.

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