The Eve Appeal is the charity arm of the Gynaecological Cancer Research Unit at the Institute of Women's Health. The unit is three years into a seven-year trial to develop screening, involving 200,000 women.
'Huge numbers of women die from ovarian cancer each year because of the lack of a diagnostic tool, and this research needs £5m over the next five years,' said Ford.
'Once we've established the charity brand, we will look at cause-related marketing, corporate funding and individual donations.'
She added that care for ovarian cancer sufferers differed to that for breast cancer, for which screening is a simple process that most women are aware of.
'A similar tool for ovarian cancer is still not available,' she explained. 'Our message is that there is no equivalent for ovarian cancer, but we are at the forefront of developing one and that is why we need donations.'