She replaces Alisha Parr, who is joining CCA London as a consultant. Parr joined PFC in 2002 from Medicom.
At PFC, Bourne is promoting Eli Lilly and Boehringer Ingleheim's Cymbalta in the UK, and Actelion's hypertension drug Tracleer globally.
PFC has also hired ex-Resolute Communications account executive Annabel Lee as a senior account exec. She will work on Tracleer and Merck's hairloss treatment Propecia in the UK.
Kris Matta-Noaman has also joined as an account executive. He was formerly at Shire Health International.