WeightWatchers calls in SPA Way

WeightWatchers has hired The SPA Way to raise its brand profile and promote its relationship with the British Heart Foundation.

The SPA Way will oversee a consumer campaign publicising the 7,000 WeightWatchers meetings that take place in the UK every week and its online programme for those who cannot attend.

'I want to commission surveys, promote our successful members and hook into general health issues,' said WeightWatchers PR manager Lynsey Sizer.

The campaign will target regional and national press, glossy and wider consumer magazines, as well as local and regional broadcasters.

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