set to lift Euro comms, the Expedia-backed online discount booking service, is significantly beefing up its PR across Europe as it bids to make its brand stand out in the fiercely competitive online travel-booking market.

The site, which claims to be the world's most-visited hotel-bookings portal, has called in Seventy Seven PR to manage UK PR.

The agency is now working with to advise on the appointment of agencies to cover France, Germany, Spain, Italy and Scandinavia. EMEA head of PR Alison Couper, who joined in the newly created role in July, is overseeing the review and has only just kicked off talks with agencies on the Continent.

Rooster, QBO Bell Pottinger and Ketchum are all believed to have pitched against Seventy Seven for the UK contract.

Seventy Seven associate director James Gordon-MacIntosh is leading the account.

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