Masterfoods external affairs director Michael Jenkins said the move was driven by a desire for 'efficiencies'. He added: 'We wanted greater consistency... we wanted just two agencies and less category focus.'
Masterfoods' new PR line-up takes effect from January.
QBO has just launched Galaxy Promises to the trade press, with a consumer blitz impending. It also handles snacks such as Maltesers.
QBO said: 'Masterfoods has been reducing PR spend and we believe reducing its roster was the right decision.' It said it was in talks with 'a number' of companies in a similar field to Masterfoods about potential work.
Masterfoods said its PR spend fluctuated from year to year.