Childcare group in tax aid campaign

Opportunity Links, a not-for-profit organisation that provides information about childcare, has drafted in Colman Getty to promote a new online childcare support calculator.

The Estimator helps working parents make informed financial decisions about employer-supported childcare by guiding them through the National Insurance system. It also advises on working tax credit, child tax credit, childcare vouchers and other tax breaks.

Users enter their working status, salary, hours worked and childcare circumstances into the system to identify savings that could be made.

Colman Getty has been briefed to communicate the benefits of The Estimator to local authorities, businesses and working parents.

Opportunity Links marketing and comms director Kate Warboys said supporting parents was important for staff retention and recruitment, and attracting women into the workplace.

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