Vague ideas on sex, love and marketing

The marketing and PR community came under ferocious fire last week in Five show Don't get me started, in which journalist Sam Delaney bemoaned the fact that all of Britain's high streets look so similar.

Delaney attacked 'sinister marketing men' and accused PR consultants of creating a 'McBritain' taken over by brands and where individuality is slowly being extinguished.

Weber Shandwick's youth marketing division, Slam, was interviewed by the programme, with Scot Devine grilled over what sort of work he was involved in.

He got off to a shaky start after being asked why the division takes its name from the phrase 'sex, love and marketing', admitting: 'I'm not sure, actually.' But he recovered his poise to explain how Slam gains its intelligence on youth trends, for example, by asking 'Slammers and Slammettes' and 'Friends of Slam' (basically youngsters whose contact details the agency has) what's cool.

When we call Slam to ask Devine's view on how the show was edited we are intrigued to hear it was filmed many months ago and he has since moved to an account director role at rival company Cohn & Wolfe's consumer team.

We track Devine down to Orange Street, where he reflects: 'To be honest, you have to take it as a bit of fun - it was for a Five audience.'

Slam is about 'trying to fuse the lifestyle stages and topics that kids are into - it's about accessing their lifestyles in a permission-based way', James Kelly, who now leads the division clarifies for us - and just in case Delaney is still interested.

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