Copernik has taken on the role of director in B-M's US healthcare practice. She is currently working in the agency's New York office but is planning to relocate to Miami.
Copernik reports to B-M global health practice chair Ame Wadler and is already working for clients including Novartis, promoting the Swiss company's infectious-disease treatments.
In moving to B-M she joins a company that has just taken on the challenge of helping beleaguered drugs giant Merck forge a better reputation in the wake of negative coverage (PRWeek, 19 August).
Copernik has formerly worked for Porter Novelli, where she led the health practice in its Fort Lauderdale office.