Wyeth director in move to B-M NYC

NEW YORK: Wyeth Pharmaceuticals global PR director Perla Copernik has left the company to join Burson-Marsteller.

Copernik has taken on the role of director in B-M's US healthcare practice. She is currently working in the agency's New York office but is planning to relocate to Miami.

Copernik reports to B-M global health practice chair Ame Wadler and is already working for clients including Novartis, promoting the Swiss company's infectious-disease treatments.

In moving to B-M she joins a company that has just taken on the challenge of helping beleaguered drugs giant Merck forge a better reputation in the wake of negative coverage (PRWeek, 19 August).

Copernik has formerly worked for Porter Novelli, where she led the health practice in its Fort Lauderdale office.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in