Money Partners lures Sturges to top job

Specialist lender Money Partners has hired former GE Consumer Finance Home Lending head of PR and corporate affairs Bob Sturges to lead its comms.

Sturges became director of comms on 5 September with a brief to handle Money Partners' internal and external communications.

He will also work with sales and marketing director Adam Henry to promote Money Partners' brand at various industry events.

Sturges ruled out a review of Money Partners' retained agency Corixa Communications or bringing in extra agencies 'for the time being'.

Money Partners was set up in 2004 as a specialist mortgage and secured loans lender. The firm lends to people who cannot borrow from conventional lenders because of unusual salary history and payment arrangements or adverse judgements in their credit history.

Target publications for the group include Financial Adviser, Money Marketing and Mortgage Solution.

GE Consumer Finance Home Lending replaced Sturges with PR manager Lis Walton in July.

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