Vromen, who reports to PfP head of marketing and comms Miriam Morris, was parliamentary and campaigns manager at DrugScope before being made redundant in April.
'We want to position ourselves as leaders in the debate on community regeneration,' said Vromen, adding that it was recruiting for an extra press officer and parliamentary adviser.
PfP has also called in Upstream head of media Eben Black on a crisis management brief. It wants to avoid a repeat of 2003 when it was sullied with allegations of 'management dictatorship'.
Black is a former chief political correspondent for The Sunday Times.