Harrow asks locals to woo visitors

Harrow Council is set to launch its first tourism campaign to attract visitors to the north London borough and boost the local economy.

Capitalising on the soon to open Wembley Stadium and the capital's successful 2012 Olympic Games bid, the council is encouraging residents to invite friends and relatives to their homes.

'Friends and relatives account for 42 per cent of visits to the area, which is why our residents are important in this campaign,' said council tourism officer Linzi Clark.

The council is running competitions on how well residents know their area in local press, and producing leaflets and posters. A website has been set up to promote 'local attractions' such as Harrow School and Bentley Priory, which Clark said provided a nostalgic theme for over-55s from the area.

The council also plans to host 'Visit Harrow' stands at community events and help promote London-wide programmes such as the London Open House weekend (17-18 September).

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