The appointment comes as the restructured oil company and its competitors steel themselves against this week's fuel protests and panic buying at petrol stations.
Edlund, who has been with ABB since 1998 and is group head of comms and sustainability affairs, will join Shell on 1 October as V-P of media and comms for the corporate affairs and leadership team.
He replaces Shell V-P of external affairs Mary Jo Jacobi, who is leaving the firm at the end of this month to work part-time as civil service commissioner.
Jacobi is leaving the firm because she does not want to relocate to The Hague.Under the new structure the 55-year-old Edlund will report to Shell's new head of the corporate affairs directorate Roxanne Decyk. Jacobi has reported to Shell director for strategy and business development Adrian Loader.
Prior to joining ABB in 1998 Edlund ran his own communications firm for two years. From 1992 Edlund was head of corporate comms at Sandoz until its merger with Ciba to create Novartis in 1996.
Edlund also spent 12 years as a journalist, first for United Press International and then for Reuters where he was latterly news editor for Reuters in Europe and Latin America.