Minton leaves the drink industry's self-regulatory body after two years to take a job created to boost public confidence in the immigration system against a fiercely critical tabloid press.
The Government is considering opting out of European Convention of Human Rights to enable the expulsion of radical Muslim clerics in the wake of the London bombs. It faces damning criticism from human rights groups if it goes ahead.
Minton will need to handle the task of winning public support for its immigration policies which attract criticism from libertarians and authoritarians for being either too strict or too slack.
The new post absorbs the duties of retired deputy comms director Sue McDougal who left in the summer and puts extra emphasis on stakeholder relations.
Minton will report to IND director general Lin Home.