Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m advertising and marketing campaign in the run-up to Christmas.

Phones4u, part of UK phone company The Caudwell Group, was left without a retained agency two weeks ago when four-year incumbent Brazen PR resigned the account - the agency said it identified a conflict of interest after winning a contract with network operator T-Mobile in July.

Phones4u marketing and PR director Jim Slater said the chain, which has 350 stores across the UK was now reviewing its options ahead of the three-month campaign in the crucial end-of-year period.

'We are still looking at our consumer PR needs but we have talked to a few agencies as part of that review,' said Slater.

'We decide on the next step before Christmas.'

Speculation around an £800m sale to UK market leader Carphone Warehouse led the group to call in financial comms firm Smithfield last month.

As well as Phones4u, The Caudwell Group owns fixed-line company Caudwell Communications, which includes residential phone brand Homecall.

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