Media Relations: 2 Minutes with... Douglas Bell, Editor, FatController

Fat Controller has just gone national, but student mags come and go all the time, don't they?

Most student media are tripe, but we're changing that and taking it into the 21st century. We began as Durham University's magazine two years ago, but realised there was a huge gap to be filled. When there was sufficient demand for the product, we decided to roll out the formula across the country.

So what's the secret to tapping into the student market?

We provide a national voice for students, and the magazine has an open invitation for readers to write in and air their opinions. The interactive nature of Fat Controller really works - it's so simple, but gets a great response.

Tell us about the forthcoming 'Fresher issue'.

We've got a feature about graduate employment prospects, a travel guide to Tanzania and a piece by a guy who hitchhiked to the south of France with a cardboard cut-out of David Beckham. Our editorial policy is to cover travel, music, politics, media, culture and careers.

Who makes up the target audience?

We're very much aimed at the upper end of the 18 to 24-year-old consumer market. The readers are a savvy bunch. Most will become tomorrow's professionals, journalists and media moguls. We take our distribution very seriously, and it gets us right into the heart of the top universities in the UK.

What stands the best chance of getting in?

Prizes are very important to Fat Controller, as we can use competitions to prove a direct response rate. We've just got Iceland Express to put up six return flights for a group of students. We also run loads of music, gig, gadgets and film reviews, and are always looking for interviewees who resonate with the audience.

First Print-Run: 30,000 Frequency: Monthly (during term time) Press day: Around the 15th of the month Contact:

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