Miss World picks Agar for pageant

The Miss World Organisation has handed Marcus Agar Communications the globetrotting task of promoting the 2005 event worldwide.

The Sussex-based outfit is charged with generating maximum coverage in the run-up to and during a month-long tour of China, taking in cities including Beijing and ending with the main event in the resort town of Sanya, southern China, on 10 December.

Last year's event was promoted by Paget Baker PR.

Marcus Agar, who co-founded the agency last year, is set to accompany Miss World 2004 - Miss Peru - on international publicity tours.

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