PROs reveal why they switch jobs

PR people quit their jobs to advance their careers rather than achieve higher pay, according to the firstPRWeek/Ketchum Staff Retention Survey, published this week.

The survey interviewed 300 executives agencies and in private and public sector in-house roles. Eighty per cent were in their second jobs or beyond.

Respondents said career progression was their most regular reason for leaving an employer - some interviewees were in their fifth job.

While an average of 93 per cent of PROs in all age groups thought they would still be in PR in a year's time, only 66 per cent of 22 to 25-year-olds said they would definitely be in PR in five years' time. Sixty-eight per cent of 31 to 35-year-olds gave the same response.

Ketchum London chief executive David Gallagher asked: 'How do we make people's second and third jobs in PR more attractive? It is clear that people only give their best when employers give the best to them.'

See Supplement, centre pages.

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