Too bad the significance of next month's anniversary was lost on Revolver Communications and its client SOPEXA, an organisation that promotes French food and drink to the British.
Revolver staff were last week busy promoting a 'stunning floral carpet' of 95,000 plants selected 'to evoke the colours and fragrances of the red, white, rose and sparkling wines from the Anjou, Touraine and Saumur vineyards.' The flowers were on display last Wedneday and Thursday in, er, Trafalgar Square.
Revolver MD Martin Ballantine admits the consequences of his faux pas, relaying the heckling of patriotic passersby who described the stunt as 'unbelievable', one remarking 'no wonder Nelson's got his bloody back turned'.
Ballantine tries to deflect the broadside, pointing out 'we're not at war with France' and that the idea had been formulated last year on 'the hundreth anniversary of the Entente Cordiale'.
Yes Martin, but England expects ...