Voluntary Sector: Pinkie promotion
Cancer Research UK has joined forces with waxwork museum Madame Tussauds to help promote its Breast Cancer Awareness Month in October. The charity's 'pinkie ring' was launched earlier in the year in a bid to add an extra dimension to the charity wristband campaign. The wax models of Jennifer Aniston, Elle McPherson, Naomi Campbell, Britney Spears, Barbara Windsor and Tara Palmer-Tomkinson will be modelling the ring for the next two months.
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