Easyjet's fortunes contrasted with British Airways' tumble to the foot of the table after images of stranded passengers were beamed around the world. Gate Gourmet's dismissal of 660 staff made BA's caterer the second-worst performer.
Heathrow Airport came third from bottom as the strikes were reported as a devastating blow to the industry during its busiest, summer period.
But supermarkets Asda and Tesco took first and second place respectively after a flurry of coverage of new products and promotions.
Better than expected interim results made emerging markets bank Standard Chartered the biggest gainer in the top five. Sainsbury's continued its reputational fightback, poaching Matalan supply chain director Roger Burnley and reaching fifth place in the chart.
BT slumped due to negative coverage of adverts for its anti-nuisance call service. Reports on corporate pension fund exposure to stock market failure also put an unwelcome spotlight on BT's pension fund deficit.
Reputation Monitor is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.
REPUTATION MONITOR 9-15 August 2005 Ranking Rank last week Organisation NNI Best performers 1 5 Asda 176.6 2 6 Tesco 131.6 3 11 easyJet 105.4 4 54 Standard Chartered Bank 98.5 5 18 Sainsbury's 90.1 Worst performers* 1 1,407 British Airways -403.6 2 n/a Gate Gourmet -354.2 3 n/a Heathrow Airport -45.7 4 1,377 BT Group -41.6 5 2 Marconi Corporation -30.8 Source: www.newsmetrics.co.uk/Thomson Intermedia plc *Rank last week is position from bottom of table