Healthcare: Tonic Life picks up In2Focus account

Pharma sales organisation In2Focus has called in Tonic Life Communications to boost its coverage outside the health pages and build its business profile.

In2Focus provides nursing and sales staff to drugs giants and was acquired by Irish company United Drug two months ago for £15m. The appointment of Tonic Life accompanies the hire of ad agency Cooney Bains.

The agency won a three-way pitch against an Ogilvy & Mather cross-discipline team and QBO Bell Pottinger. It reports to Berkshire-based In2Focus head of marcoms Lynn Blackwell.

Tonic Life MD Oliver Parsons said: 'PR needs to get closer to sales; to work with a specialist sales organisation such as In2Focus can only give our PR campaigns greater impact.'

In2Focus was formerly promoted by Red Door Communications.

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