Voluntary Sector: Awareness day for horse charity

Horse charity the International League for the Protection of Horses (ILPH) is gearing up to launch its first UK-wide awareness day on 1 October.

Events manager Danielle Zitman said the charity was looking to boost awareness on a national scale, and a promotional campaign for the day - 'Hoof it for Horses' - had been put together by the in-house PR team.

'We are encouraging people to organise sponsored events, and have produced a fundraising pack to support this,' said Zitman. Advice contained in the pack is included on a microsite via the charity's website at www.ilph.org/hoofit.

'We have targeted both equine press and women's magazines with a media relations campaign, and promotional material has also been sent to riding schools and pony clubs,' added Zitman.

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