NZ lamb body in comms revamp

The raging battle to keep Britons buying lamb is to intensify, with New Zealand lamb set for a PR overhaul.

Meat New Zealand (MNZ) UK market manager John Mabb has shortlisted four agencies - including eight-year incumbent Attenborough Associates - for a freshPR contract.

MNZ is also reviewing its advertising and media buying agencies.

The English Beef and Lamb Executive launched a high-profile campaign using England cricket stars Ian 'Beefy' Botham and Allan Lamb earlier this year, while Quality Meat Scotland is using Consolidated Communications for a major drive south of the border.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.