NZ lamb body in comms revamp

The raging battle to keep Britons buying lamb is to intensify, with New Zealand lamb set for a PR overhaul.

Meat New Zealand (MNZ) UK market manager John Mabb has shortlisted four agencies - including eight-year incumbent Attenborough Associates - for a freshPR contract.

MNZ is also reviewing its advertising and media buying agencies.

The English Beef and Lamb Executive launched a high-profile campaign using England cricket stars Ian 'Beefy' Botham and Allan Lamb earlier this year, while Quality Meat Scotland is using Consolidated Communications for a major drive south of the border.

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