Broad Street CEO Adam Selig confirmed the company had closed its London operations this week. Since it was set up in 2001, Broad Street's clients have included Prudential, T-Mobile and Lloyds TSB.
Selig said Broad Street London's eight staff had 'left or been made redundant'.
Casualties of the London closure include Citigate Broad Street Europe MD Nic Pearce and Richard Pemberton, who was previously MD of Citigate Broadcast, the five-strong remnants of which closed last month (PRWeek, 22 July).
Selig insisted the closure of the London office, Citigate Broad Street's only non-US branch, was not a result of Incepta's merger with Huntsworth.
'We were not losing money,' he said. 'But meeting our long-term requirements would have needed more investment than we were prepared to make.'
Selig added that there had been no redundancies at Citigate Broad Street in the US.