Esure calls in 77 for 'Mouse' drive

Esure is gearing its annual late-summer consumer media relations drive around its new 'Mr Mouse' branding.

It has hired Seventy Seven PR to run the account, which covers the August to October period of traditionally high car sales.

The account, which comes up for grabs every year, was formerly managed by Hill & Knowlton.

The insurer recently refocused on online selling and has replaced its Michael Winner-fronted ads with an animated mouse character.

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