FT reduces cuttings output in subs drive

The Financial Times is reducing distribution of its content to cuttings services, such as Factiva and Lexis, as part of a strategy to boost its own subscriptions.

The move means that from 1 September, comms staff in agencies and in-house departments who subscribe to such services will only be able to get FT content from as late in the day as midday.

City PROs monitoring FT coverage of early morning announcements will be particularly affected.

FT director of comms Joanna Manning-Cooper told PRWeek the paper was 're-evaluating the way we sell our content'. It plans to embargo content from next month to boost subscriptions.

The FT is to reach break-even point this year after three years of losses.

Claude Green, deputy CEO of Factiva, the City's most popular cuttings service, said he understood the FT's decision: 'We know that this may disappoint people monitoring client announcements at 8am, but later coverage will still have the touch and feel for those issues.'

- Separately, Pearson, the owner of the Financial Times, is to lose its second most senior PRO to marketing services group Aegis.

Pearson head of comms Charlotte Elston is to join Aegis - which owns media-buying Carat, Vizeum and Posterscope - in November.

Elston replaces Aegis director of comms and former Saatchi & Saatchi head of comms Richard Walters.

Walters, who has been with Aegis for five years, said he planned to start his own 'comms-related business venture' next year.

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