With a reported £2.5m bonus on the cards if he improves shareholder return over the next three years, Sarin will hope that Tesco Mobile's slashed call charges will fail to put a dent in Vodafone's market share.
In the fixed-line arena, BT Group reported its focus on IT had resulted in a 24 per cent rise in first-quarter net profit. But hospital patient telecoms firm Patientline lost 40 per cent of its share value after Ofcom announced an investigation into its outgoing call charges.
Prudential and Royal Bank of Scotland hit the headlines with multi-billion-pound deals. The former moved around £3.5bn worth of assets back into equities, while RBS splashed out £3bn on a ten per cent stake in the Bank of China - making it the preferred foreign partner for the institution.
However, more than 5,000 passengers were stranded after the well-documented collapse of budget airline EUjet. Reports that chief executive PJ McGoldrick ran another failed airline four years ago added to the woes of parent firm Planestation.
Reputation Monitor is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.
REPUTATION MONITOR - 26 JULY-1 AUGUST 2005 Ranking Rank last week Organisation NNI Best performers 1 10 Vodafone 184.4 2 1 Tesco 167.6 3 17 Prudential 155.5 4 34 Royal Bank of Scotland 116 5 20 BT Group 98 Worst performers* 1 n/a EUjet -134.7 2 n/a Planestation -96.5 3 1,497 Somerfield -65.8 4 65 Patientline -60.9 5 n/a Advanced Technologies -24.5 Source: www.newsmetrics.co.uk/Thomson Intermedia plc *Rank last week is position from bottom of table