Packard Bell to focus on lifestyle

PC manufacturer Packard Bell is planning a PR assault on the lifestyle pages as it unveils new consumer electronic products.

The firm has replaced three-year incumbent Blanc & Otus with icas PR on an initial 12-month contract.

Marketing manager Jason Fletcher said the company's product range now included DVD and hard-drive recorders, MP3 players and flat panel displays.

He added: 'The next 12 months are critical for us and our focus is getting into lifestyle titles as well as consumer technology media.'

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in