Twinings in talks to consolidate comms account

Tea brand Twinings is planning to consolidate its PR support and was this week in discussion with agencies over its 2006 plans.

The company currently uses the Clinton Partnership for corporate PR and Fuel PR for its consumer work, but is understood to be looking at consolidating most PR into one agency.

Christian Konig, head of Clinton's Twinings account, declined to comment on how the rethink would affect the agency's current role or whether it was repitching for an updated brief. Fuel did not return PRWeek's calls.

Despite the consolidation, Twinings is still expected to use agencies for project work.

Storm Communications, currently working on a 'refreshment blended with style' campaign for the firm's iced tea brand (PRWeek, 2 April), confirmed it had pitched for 'various aspects' of Twinings' PR, but declined to comment further.

The review comes amid a wider marcoms revamp, with Twinings in the process of appointing a new advertising firm.

Twinings comms executives were also unavailable for comment as PRWeek went to press.

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