E&J Gallo in talks over UK campaign

Californian wine maker Ernest & Julio Gallo has held talks with agencies as it looks to boost its brands' UK profile.

The brief up for grabs is for a major project to handle mainly consumer work as it seeks to refresh its creative approach to selected brands and boost distribution.

Senior PR manager for Europe Mairead Quinn confirmed: 'I have met some agencies for possible project work.'

E&J Gallo seems likely to hire an agency with European capabilities that can also work on integrated marketing campaigns, according to one source.

At least six agencies are believed to have met for talks. Quinn insisted the brief's scope was yet to be fleshed out.

The firm continues to use Consolidated Communications as its retained UK PR firm, and its hold on E&J Gallo's core account is not affected by the agency review process, Quinn added. She also uses Wimbledon-based Cube Communications for events.

Recent UK marketing efforts by the family-owned firm have focused on the expansion of its Turning Leaf wine range. It has also moved into Australian wine in the UK, launching a sub-brand called JJ McWilliams.

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