Healthcare: Publicis snaps up Spanish agency

MADRID/BARCELONA: Publicis has acquired Spanish healthcare marcoms outfit Pharmaconsult Healthcare. It will rebrand its Madrid office as Medicus and its Barcelona bureau as Saatchi & Saatchi Healthcare.

The Publicis Healthcare Communications Group (PHCG) held a one-fifth share ownership of the firm, billed as Spain's largest health agency, for 12 years and has now acquired the remaining 80 per cent in a 'multi-million-pound' deal.

PHCG's only other presence in the country is via Madrid's ACH y Asociados, an affiliate of Manning Selvage & Lee.

Pharmaconsult has more than 70 staff and handles PR for clients including Roche and Sanofi-Aventis.

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