Text 100 poaches Brands2Life chief

Text 100 has snatched Brands2Life business development manager Peter Jacob to lead its own new business effort.

Jacob, who has been with Brands2Life for the past two years, joined Text this week as EMEA sales and marketing director. He takes on the duties of EMEA sales director Paul deLara, who has moved across to become a Text 100 senior consultant.

Before joining Brands2Life, Jacob was business development manager at Lewis Communications.

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