A survey of 2,000 youngsters carried out by the Central Office of Information has revealed that negative media images are undermining the Army as a career prospect.
The Army has admitted it will miss its annual recruitment target by 1,200 this year, a shortfall of ten per cent.
'There will be an extra £11.5m in marketing this year (from £40m). The budget is reviewed on a regular basis,' said an Army spokeswoman.
The budget includes advertising, PR and personnel costs. The Army retains Golly Slater for its regional PR campaigns and Euro RSCG Biss Lancaster nationally.