Budget hike drives Army recruitment

The Army is boosting its recruitment marketing budget by £11.5m, a hike of 29 per cent, as it admits efforts to enlist trainees are being hampered by negative publicity over the Iraq war.

A survey of 2,000 youngsters carried out by the Central Office of Information has revealed that negative media images are undermining the Army as a career prospect.

The Army has admitted it will miss its annual recruitment target by 1,200 this year, a shortfall of ten per cent.

'There will be an extra £11.5m in marketing this year (from £40m). The budget is reviewed on a regular basis,' said an Army spokeswoman.

The budget includes advertising, PR and personnel costs. The Army retains Golly Slater for its regional PR campaigns and Euro RSCG Biss Lancaster nationally.

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